Jay Hu - Founder of Organicsway 

As a beekeeper Jay operates his hives across multiple apiaries based in Victoria, Australia - most of them are remote. He’s passionate about bee conservation and sustainability. He is committed to promote and maintain the health and well-being of his honey bees. Jay is very proud to supply our customers with pure, unpasteurised honey, and other bee products collected by his bees. He also sells quality queens and nucs to other hobby and commercial beekeepers. Queen rearing is one of his specialities that identifies and maintains desirable traits in his stock. It is of importance to make our bees more tolerant to environmental changes. 
In addition to looking after the bees, he conducts beekeeping seminars and live bee tours as well as actively offers public educational talks across Melbourne from primary schools to community libraries. 
This is how he can help sustain and replenish bees with his care and public presentations. 

+ Provenance

Our hives are carefully placed in selected clean sites. They are remote and green.

+ Aspirational

The best way we are fighting bee decline is keeping strong bee hives. The stronger hive, the healthier bees, the better trees.

+ Heritage

We take care of every step from the bees to you. A high apiarist to hive ratio is retained to achieve the best attention.


Organicsway is a family apiary business with a four-generation heritage. We source natural bee-made products with expert skill and minimal intervention from our beekeepers in the heartland of Australia’s south-east. At our apiary sites, our happy bees forage on native flora and pollinate a fertile ecosystem.


The organic diversity of Australia’s bushland is fed by plentiful rain and regenerated through fire, and has more floral species than anywhere else in the world. Bees collect nectar and pollen from a lush habitat, feeding on wattles, banksia and eucalyptus, along with native berries, wild herbs and indigenous flowers. The result is beautifully perfumed honey and nutrient-rich royal jelly.


With over 130 years’ learned experience, we/our beekeepers harvest the products of well-tended, hardworking bees with careful handling and eco-friendly practices. You can taste the forest’s natural flavours in Organicsway honey and fortify your wellness with our ethically harvested pure royal jelly. Its complex composition of proteins, amino acids and vitamins is essential to the fast development of strong, healthy and productive hives, and has long been used in Chinese and Western health practices for an array of nourishing therapeutic benefits.